Millennials or Gen Y make up a huge part of the economy, but their personal economics are quite different from previous generations. They respond to relationships better than they do to informational reports and really seem mostly focused on wanting happiness. So, how does this translate to creating a successful marketing campaign targeting this generation?
The key to success in an insurance business is knowing how to establish and nurture relationships with all kinds of people. If you have been struggling to gain new customers lately, it may be time to go back to square one. Remember, sometimes all it takes to turn a prospect into a customer is persistence, courtesy and patience.
Convincing a millennial of the need for insurance requires speaking to them in their language. A recent report notes that this generation is the first that likely will not attain the same economic success as their parents, which influences millennials’ priorities and how they handle finances.
As you work to build up your business, it is important to keep in mind a few key fundamentals. Happy employees are productive employees; the best ideas come from those who are encouraged to spread their wings from time to time; and all work and no play makes the office a dull place to be.
Since the founding of the insurance industry, the most successful method of converting a prospect into a customer has been establishing a personal relationship with that person. This used to be a delicate process that took a considerable amount of time, as you had to do it one person at a time.
Xplico Insurance is pleased to announce it has been admitted as an Observer Member of the International Credit Insurance & Surety Association (ICISA).
Complaints are an important way for the management of an organization to be accountable to the public, as well as providing valuable prompts to review organizational performance and the conduct of people that work within and for it.
Modern technology can appear to be a double-edged sword at times. It may be able to reach more people at once and do so on a slightly smaller budget, but it is hard to really differentiate your brand and stand apart from the thousands of others online.
The technology in the insurance sector is constantly evolving these days, having a successful business in any industry can seem daunting. In order to be successful, you must generate interest in your product. If you want to make it in the insurance business, the key is to constantly drum up new leads and then close them.
This type of Industrial Fire insurance offers the most comprehensive cover to your business.
Below are some of the most hilarious insurance jokes.
Below is a list of the most common questions pertaining to home insurance.
Frequently asked questions on insurance claim. Learn more about the claim process.
Whether you are looking for a health, travel, home, or auto insurance, it is advisable that you choose for the right insurance company. When you do so, you are rest assured that you will be treated rightfully as a customer.
Life is full of unexpected events, this is the basic principle which drives the insurance industry. One does not really know what will happen next year, next month even tomorrow.
This article will help you to understand some of the most basic burglary insurance terms.
Motor insurance coverage allows you to have financial coverage in case you are involved in a car accident; regardless of who is at fault.
Telematics and Usage Based Insurance (UBI) are among the modern trends in auto insurance this technology promises the ability to create more granular pricing segmentation and improve the accuracy of pricing by using a customer’s actual driving behavior as the basis for generating rates. The feedback provided to drivers also has potential for actually changing driver behavior to safer levels.
This article helps you to understand some of the most basic special perils insurance terms.
Basically, there are six different parts of an insurance policy. Some of them are mandatory when you purchase car insurance, and some may be optional. Here is a brief definition of the different types of policies that are offered by most insurance companies.
Liability coverage protects a business in the event a third party gets injured and files a claim against the business. Fidelity coverage, also known as employee dishonesty coverage, reimburses the business owner and not a third party. Both coverages protect the business entity, but they each pertain to a different aspect of the business.
In many respects, the property-casualty industry is slow moving when it comes to new technology. However, the industry is on the front line of societal and business change and must develop and launch products that meet specific needs in the marketplace. Although many of those changes are difficult to quantify and administer, technologies exist that will make administration easier, more reliable and deliver information and service where it is required.
Xplico Insurance has today announced plans to open a new branch in Machakos County, demonstrating its commitment to provide market-leading insurance services in all the 47 counties in Kenya and the wider East African region.
When most people think about insurance, they probably think that it is a way for insurers to make money out of people’s fear, but this is an inaccurate notion. If anything, it is the policyholders that make the most from insurance benefits, and insurers are just there to ensure that you make the commitment to protect yourself.