Modern technology can appear to be a double-edged sword at times. It may be able to reach more people at once and do so on a slightly smaller budget, but it is hard to really differentiate your brand and stand apart from the thousands of others online.
However, it can be done well if you have the right tools at your disposal.
Lead providers in the insurance sector are not necessarily modern, but when using these online companies as a source of insurance lead generation, there is the potential to have incredible amounts of data about people.
It is important to learn where other companies in the insurance industry are sourcing their information and make sure the leads they provide are for people who are truly interested in learning about your services.
You also want to make sure they are not using spyware or other unethical methods to obtain people’s information. An ethical way to obtain information would be to have online questionnaires be completed by people who actually want insurance quotes.
Another way to use the Internet to enhance your marketing is by using Search Engine Optimization (SEO).
SEO marketing consists of using certain words or sets of words (i.e., keywords) that consumers often type in when searching for specific items, such as insurance.
If they type in a keyword or phrase that is often found on your website, they are more likely to see your company’s website when doing a Google or Yahoo search online.
The more online presence you have, the more likely the consumer will trust your insurance company over others. You can also optimize this by staying current with your social media platforms, e.g., Twitter, LinkedIn, Facebook and Google+.
Blog posts are also a good source for people to learn more information about your business and to increase your online presence.