The key to success in an insurance business is knowing how to establish and nurture relationships with all kinds of people. If you have been struggling to gain new customers lately, it may be time to go back to square one. Remember, sometimes all it takes to turn a prospect into a customer is persistence, courtesy and patience.
Below are seven tips for generating buzz and business:
1. You Should Get Associated.
Joining an industry association, particularly one for insurance agents, offers many benefits. Advantages include accessing the latest information about industry happenings and gaining credibility through the association.
Once you are a member, you have the ability to place the association’s logo on your website, stationary and other marketing material. This adds credibility, which may mean the difference between a prospect choosing you or a competitor.
2. Issue new Releases
This is another way to establish your credibility in the marketplace. If newsrooms are consistently receiving news releases from you that contain good, timely information, reporters and editors are likely to contact you the next time they need to talk to an insurance agent.
Depending on the size of the market you are operating in, you can reach anywhere from a few hundred people to tens of thousands of people through a single newspaper article or TV appearance. This is publicity you do not have to pay for but it could pay huge dividends by delivering new customers.
3. Send an Industry Wrap Up.
People naturally gravitate toward "influencers", or people and businesses that position themselves as industry insiders. The question you are no doubt asking is A great way to get started is by trolling the web for industry related news and sending it to your insurance prospects.
One way to effectively manage this is to create a simple email newsletter that contains "news from around the industry".
4. Offer Special Incentives to Groups.
When you offer discounts to groups and organizations, and people decide to take you up on the offer, if they have a good experience with your company, they are likely to share their enthusiasm with their friends and colleagues.
5. Join your local chamber of commerce.
Once you join the local chamber of commerce, make a habit of attending regular meetings. Other local business people and professionals will be there, and you have a wonderful opportunity to network with people to obtain referrals – and new business.
Use this Guide to Networking for Insurance Agents to make the best impact.