Insurance Tips

How to Sell Insurance to the Invincible Generation

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How to Sell Insurance to the Invincible Generation

Convincing a millennial of the need for insurance requires speaking to them in their language. A recent report notes that this generation is the first that likely will not attain the same economic success as their parents, which influences millennials’ priorities and how they handle finances.

Additionally, this group appears not to view money as a status symbol as much as previous generations so that matters such as insurance coverage do not rank as highly as some other expenditures.

Below are some of the ways to sell insurance to Millennials:

1. Make a Connection

The best ways to reach Gen Y individuals and relay your message differs from other group. Forget TV and go with other options like Facebook, Twitter and other social media outlets.

Be sure any message sent provides meaningful and useful information. The best types of messages for connecting with Gen Y are short but not dry, and they contain correct information, because this group will use technology to fact check.

Make it easy to access information on the product by providing great content on websites.

Give them a reason to trust you by helping them realize their future dreams rather than telling them how things were done in the past.

2. Sell the Product

Provide information suitable for each individual’s situation.

It is also important to develop a relationship rather than just courting a potential customer by educating them about insurance.

Millennials love free stuff about as much as any other demographic group, so consider throwing in some freebies.

3. Make the Right Kind of Pitch

Emphasize the advantages of youth: the biggest advantage this group has in purchasing life insurance is their age and good health.

Explain how young people get into insurance coverage for very low premiums, as opposed older individuals taking out an initial policy when they are older.

Point out the power of good health in finding the right policy.

posted by Xplico Insurance Company Limited XIC LTD
09 Apr 2014


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